Consumers, at the top of the chain; red, powerful, and decisive, have initial influence over what stock is available for purchase on supermarket shelves. Because of this control we have over the future of many industries, we have been sheltered and deceived by many companies who are taking advantage of our position. To read of how consumers have the power to earn more deserved respect from supermarkets, visit the Humane Choice website.
All chain supermarkets; whose existence depends on customers, really have influence over us. The media has the ability to hide realities they want to remain behind bars, and feed us with other images. This is currently a problematic issue in terms of carton labels in the egg industry, where due to the lack of laws and regulations in relation to free-range stocking densities, the media has the ability to cover up the falsehoods behind egg carton claims that are misleading.
The producers are the real working class, who endure the hard yards of uncertain farm life to get eggs on our plate. Unfortunately, due to todays economy being led by chain markets, the agricultural farmers of today's society are fighting a constant battle against an industry that they initiated/keep alive, and yet it is working against them. While there are some rare and unfortunate cases where farmers take advantage of the loose laws, and are insincere with their practices, the majority of farmers are very passionate about what they do. Farmers such as these, who demonstrate integrity struggle to cover costs when competing against a market whose product is cheaper than their own, as a result of cheaper production costs through high density free-range. Farmers, along with their chickens, should without a doubt be at the top of the chain; not the bottom being manipulated by supermarkets.
Poor old mother hens find themselves at the bottom of the hierarchy-, despite the fact that their very existence is the industry! This is because she has no voice; no way to determine how she lives, how long she lives, and how her eggs are marketed. The connection she has with her consumers is as disassociated as it will ever, and could ever be. These customers will never know the truth of her life... She will produce eggs no matter what, but we must be her voice, and through educating, close the gap of uncertainty between hens and society.
All chain supermarkets; whose existence depends on customers, really have influence over us. The media has the ability to hide realities they want to remain behind bars, and feed us with other images. This is currently a problematic issue in terms of carton labels in the egg industry, where due to the lack of laws and regulations in relation to free-range stocking densities, the media has the ability to cover up the falsehoods behind egg carton claims that are misleading.
The producers are the real working class, who endure the hard yards of uncertain farm life to get eggs on our plate. Unfortunately, due to todays economy being led by chain markets, the agricultural farmers of today's society are fighting a constant battle against an industry that they initiated/keep alive, and yet it is working against them. While there are some rare and unfortunate cases where farmers take advantage of the loose laws, and are insincere with their practices, the majority of farmers are very passionate about what they do. Farmers such as these, who demonstrate integrity struggle to cover costs when competing against a market whose product is cheaper than their own, as a result of cheaper production costs through high density free-range. Farmers, along with their chickens, should without a doubt be at the top of the chain; not the bottom being manipulated by supermarkets.
Poor old mother hens find themselves at the bottom of the hierarchy-, despite the fact that their very existence is the industry! This is because she has no voice; no way to determine how she lives, how long she lives, and how her eggs are marketed. The connection she has with her consumers is as disassociated as it will ever, and could ever be. These customers will never know the truth of her life... She will produce eggs no matter what, but we must be her voice, and through educating, close the gap of uncertainty between hens and society.